OUR MARKETING STRATEGY

We strive for a “fast start” marketing strategy in order to get the maximum number of prospects through your home in a short period of time. This often results in multiple offers and greatly increases your negotiating strength.

1. Two to three thousand “just listed” flyers with a picture of the home and its features are delivered to targeted agents’ boxes just as the home goes on the market.

2. Post sign and lockbox are installed and the home is put in the multiple listing service.

3. A professionally executed “virtual tour” is set up before the home goes on the market and is put on several popular web sites when the house is put into the multiple listing.

4. Follow up on EVERY showing of the property.

5. As part of our Realtor.com package, your home goes into numerous other web sites including the Wall Street Journal real estate site, Monster Moving, etc. These generate thousands of hits.

6. A custom tailored financing flyer is provided for prospects.

7. A color brochure with picture of the home and its special features is provided inside the home for interested buyers.

8. The first weekend on the market, an open house is held with ads in the Washington Post and on washingtonpost.com

9. With our firm EVERY sign and ad call comes to us. This is unlike many firms that have “floor duty” for beginning agents who then get the calls on your home. No one wants to sell your home more than we do and no one knows it better.

10. Lucinda has more than 25 years of full time experience, a brokers license and a BS degree in Journalism/Advertising and a MS degree in Advertising/Economics.

11. Life member of NVAR Multi Million Dollar Sales Club and NVAR Top Producer.

12. Certified Residential Specialist (CRS). Less than 2% of all Realtors qualify.
    
    
    

The Lucinda Team  (703) 354-5933 FAX: (703) 941-0615 Email: lucinda@lucindateam.com

Copyright (c) 2004 The Lucinda Team. All rights reserved.